Social Responsibility

The commitment to social responsibility is reflected in ANBL’s mission statement:
To responsibly host New Brunswick’s beverage alcohol experience.

ANBL is committed to taking an active role in promoting responsible consumption, and to providing funding and resources to those associations and organizations that are committed to education, awareness and prevention.  

Since 2007, ANBL has had three primary areas of focus with regards to social responsibility:

• Youth
• Campus Life
• Drinking and Driving

Our store employees continue to be vigilant in checking identification of individuals who appear to be under the age of 25 years. In 2007-2008, store employees across the province challenged 106,766 and refused service to 5,410 individuals under the Check 25 program.

In the past sixteen months a wide array of organizations have been the recipient of, or have partnered with ANBL on social responsibility initiatives, including:

• Crime Stoppers
• CUPE 963 – NB Liquor Workers
• FASD Saint John Committee
• Government of New Brunswick – Department of Education
• Labatt Breweries of Canada
• Moosehead Breweries
• Mount Allison University
• Municipal Police Forces
• Muriel McQueen Ferguson Foundation
• New Brunswick Association of Chiefs of Police
• New Brunswick Police Association
• Operation Red Nose
• RCMP – Traffic Services
• Saint Thomas University
• Teens Against Drinking and Driving (TADD) New Brunswick
• Université de Moncton